This SEO for wedding videographers post will inform you as a videographer on how to not only rank on Google to book clients, but how to use the fact that you’re ranking to generate more leads earlier in their booking process so you can charge more. I’ve written a post on wedding photographer SEO that also has some good tips and videos that will also work for videographers, so be sure to check that out after this!
We first started using this method in our business, but quickly realized that it can massively help wedding videographers even more than it can photographers. In fact, this isn’t just theory, we’ve coached and guided actual videographers implement this framework which has led them not only to rank for one, but multiple locations (even different states!), many of which they have never even stepped foot in.
So, this isn’t merely “Wedding Videographers SEO”, but a specific approach to SEO that wedding videographers can use to dominate in their market while, if wanted, also ranking in destination areas, even if they’ve never worked there.
Our background and approach doesn’t only come from ranking our own business on Google for multiple locations. It comes from being close friends with someone that worked for Google and not only learning their insider secrets, but also watching them work over their shoulder. Beyond that, we’ve helped an army of wedding photographers and wedding videographers nail their SEO in a botton-line, revenue increasing manner.
The Old Way of Doing SEO vs the New Way of Weddng Videographer SEO
This is important because we don’t just focus on “ranking”. We focus on crafting an elevated experience that maxes out dopamine response from visitors. Now, Google through the power of AI is learning how to intrepret your visitor’s experience on their page. So, if you take the long-term approach of maxxing out dopamine (think excitement, reward, curiosity, etc.), then instead of just ranking short-term, you’ll rank long-term with minimal if not zero long-term effort.
This needs to be said because much of the “traditional” SEO approaches are very outdated and focus merely on “hacking algorithms”. So, understand that you want to align yourself with Google so they see you as an asset that they want to show to everyone.
Think of it this way: Google makes money by showing ads. So, if they give the best search results, then people will continue to use Google, and therefore more people will see ads more often. Thus, Google makes more money by providing search results of websites that create this most dopamine response.
Now, this is super nice because if your website triggers dopamine to visitors, you’ll also nurture them to want to work with you specifically, while also nurturing them to spend more with you based on increasing levels of perceived value that creates higher levels of satisfaction correlated with spending more.
This means that you can’t see ranking on merely “hacking the algorithm” like most gurus would have you to believe. Instead, you must learn to create an internal picture of your ideal client and then use your site to craft an image of yourself in the mind of your visitor so that they see that working with you is the gateway to more fully experiencing and confirming the particular identity that makes them feel excited and safe.
How to Do Wedding Videographer SEO That Helps You Book Dream Clients
So, what are the practical ways of doing this?
Depending on what you’ve nailed down so far, you may start in a different spot than someone else, but here’s the general steps we see wedding videographers taking to succeed with organic traffic:
Know your ideal client deeply
Begin to understand what would excite them about you
Understand what your current visitors are doing on your site
Craft a “flow” from page to page that you feel is designed to communicate a picture of yourself in the minds of your visitors based on what excites them
Analyze if your visitors are following your “flow”. If they are, great. If they aren’t, diagnose why they are not.
Make micro-changes that result in increasing levels of actions that cause them to follow your pre-determinded “flow”, ultimately results in more clicking around, more time spent on site, and more contact form completions.
Use this same method for blog-posts that are lists of wedding vendors (wedding photographers, wedding planners, etc.)
All these steps mean that you may need to adjust your website layout, your copy (words on your page), in order to max out the “dopamine response” of your visitors so Google will see you as an asset.
But, if you can do this, then by choosing keywords with a tool like Ubersuggest you can choose high value keywords and rank fairly quickly. We see many rank in as little as 30-90 days, and then begin to add $10k or more per month of bookings.
Want more info on this SEO for Wedding Videography Approach?
This is obviously a pretty brief flyover, so if you’d like to see more explanation and content on this exact approach, be sure to join the EasySEO with Jeff the Wedding Photographer Facebook Group!