If you're like me a few years back, doing SEO as a photographer might sound like a complex, techy term that's more trouble than it's worth. But, diving into the world of SEO was one of the best decisions I made for my photography business. Let's break down how you can use SEO to book more clients and make your photography stand out online.

Pssst! If you’d like to watch a speech on SEO in the Age of A.i. that I gave for a high-level private mastermind, check it out below!

Why SEO Matters for Photographers Like Us

In our line of work, capturing beautiful moments is just part of the job. The other part? Making sure people can find us to capture those moments! That's where SEO comes in. It's all about making your website buddy-buddy with search engines so that when someone types in "Wedding Photographer in [Your City]," your name pops up.

My Top SEO Tips for Photographers

1. Find the Right Keywords: Think like your client. What would they type into Google? Tools like Ubersuggest are great for this. You want keywords that are popular but not so competitive that you're a small fish in a big pond.

2. Spruce Up Those Titles and Headings: Your website's titles and headings should be like signposts, guiding both clients and search engines. Include your keywords in a way that's natural and makes sense.

3. Get Local with SEO: I can't stress this enough – make sure your website screams your location and what you do. This is super important for local SEO, helping nearby clients find you.

4. Content That Connects: Your homepage should tell your story and what you offer, using the keywords you've picked out. It's like a handshake with your potential clients.

5. Keep an Eye on Your Progress: Tools like Google Analytics are your best friends. They tell you what's working and what's not, so you can tweak your strategy accordingly.

6. Quality Backlinks: These are like votes of confidence from other websites. Aim for backlinks from reputable sites in the photography or wedding industry.

How SEO Changed My Game

Once I got the hang of SEO, the difference was night and day. My website started climbing up the search engine ranks, and the inquiries started rolling in. It's not just about getting traffic; it's about getting the right traffic – people who are looking for exactly what you offer.

Next-Steps SEO Resources for Photographers

Be sure to join my Facebook Group “Easy SEO with Jeff the Wedding Photographer”! I give away lots of free content inside of there that will help you get going!

If you’re a wedding photographer, be sure to also take a look at my SEO for wedding photographers blog post!

Wrapping It Up

SEO might seem a bit overwhelming at first, but trust me, it's worth the effort. Start small, keep learning, and watch as your photography business grows online. Remember, SEO is a marathon, not a sprint. Stick with it, and you'll see the results